Frame the Trail: Camera Skills with Purpose

Webinar Outline

In today’s digital landscape, trail builders have an incredible opportunity to go beyond the shovel and share the why behind the work. This discussion explores the fundamentals of camera use— from framing and lighting to movement and sound— specifically tailored for those shaping trails and outdoor spaces. More than just technical skills, the focus is on how to use visual storytelling to engage, educate, and inspire audiences on social media. Whether you're showcasing a new feature, explaining sustainable practices, or rallying community support, understanding how to capture and share your message effectively can amplify your impact far beyond the trailhead.

Learning Objectives:

• Understand the foundational principles of capturing high-quality photo and video content in outdoor environments, including framing, lighting, movement, and audio techniques.
• Learn how to use visual storytelling to communicate the purpose, impact, and value of trail building projects through engaging social media content.
• Develop practical strategies for creating authentic digital content that educates audiences, builds community support, and inspires deeper connections to trails and outdoor spaces.

Location

This is a virtual training. See the event website for more details.

Trail Competencies

• Program Administration
• • Communications
• • Education and Public Outreach

Relevant Trail Types

General. All trail types are relevant.