Working Smarter Not Harder: Developing a Marketing and Communications Content Strategy

Webinar Outline

Marketing and communications go hand-in-hand and one of the most beneficial places they can converge is content. Developing a strategy that feeds your social media, website, emails, newsletters and public communications can often save you time, money and encourage cross-departmental participation. Learn about creating a content plan that works for your agency, setting measurable and attainable objectives and how to implement tactics that work align with your time and budget.

Learning Objectives:

• Content strategy
• Digital marketing and communications
• Staff engagement

Location

This is a virtual training. See the event website for more details.

Trail Competencies

• Program Administration
• • Education and Public Outreach

Relevant Trail Types

General. All trail types are relevant.