Harnessing Communications to Educate and Engage Community of Trail Volunteers

Webinar Outline

There’s an entire audience out there that you might not be reaching only through on the ground activities. Social media opens an entirely new avenue to develop a community of volunteers, and to sustain the ones who are already along for the ride. This webinar will cover how to create a basic communications plan for your organization. Additionally, learn how to prioritize social media platforms, develop a newsletter and blog to supplement communications, and what content attracts volunteers and engagement.

Learning Objectives:

• How to attract a wider audience through social media campaigns
• Acquire strategies and tools to develop content plan that makes sense for your audience
• Learn how to sustain volunteers through targeted and consistent communications
• How to leverage a blog as a trails educational tool
• Understand the power of short form video content to engage public and show value of trails work
• Gain communication tactics on how to draw volunteers into advocacy work
• Discover how collaboration between staff members and teams can help create a unique voice for your organization and ultimately give volunteers more reason to engage

Trail Competencies

• Program Administration
• • Communications
• • Education and Public Outreach

Relevant Trail Types

General. All trail types are relevant.