Utilizing Signage to Secure Sponsorship, Funding, and Trail Enhancements

This webinar will be LIVE ON THE TRAIL from one of Smart Outdoor’s most recent projects in San Ramon, CA! It will also be streamed live on Facebook.

Do you want to create a corporate national and local program for your trails that creates significant funding and enhancements for your trails? This webinar will provide an update from our May 2021 webinar, discussing a strategic partnership that delivers a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing their trail systems. Since the last webinar, new partnerships have formed (with the help of American Trails), and the presenters are eager to share their success stories from other trails.

Smart Outdoor is the only company in the nation working with municipalities to develop a smart sustainable safety sign innovative program. Here is a brief synopsis of our program: All trail signs will be located at trailheads and access points and mile markers are set at accurate placements for trail users to view. Each sign will contain trail rules, maps, and branding. Every sign will include a 911 locator sticker and a unique QR code for the trail, offering close proximity to county happenings, local restaurants, bike rentals, and running stores. All signs are double sided and each of the signs will be featured at each mile marker. Information will be uploaded into the emergency 911 CAD services.

Smart Outdoor has teamed-up with Liquid Outdoor Media, a national media and tech company, to provide a full solution for smart trail implementation and sponsorship. This strategic partnership combines the expertise to deliver a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing their trail systems. All signs and mile markers generated from this program were purchased by Smart Outdoor.

Relationship with American Trails

In 2020, American Trails was introduced to this program and has been featured on the smart trail platform live. American Trails has officially partnered with Smart Outdoor to bring this service to other trails around the county that are looking to update their trails with new signs and receive revenue for trail upkeep - all while keeping trails sustainable and enjoyable for trail users.

A percentage from the profits from sales will go to support the Trail Fund, a new grant program of American Trails that is dedicated to maintaining and enhancing America’s trails through maintenance, research, and stewardship training projects.

Learning Objectives:

• Learn how to secure sponsorships for your trails with continuous revenue for years to come
• Learn how to make your trail smart
• How to make your trails safer through 911

Webinar Resources

• Smart Outdoor Experience Platform Video (via YouTube)
• Smart Outdoor Interviews 1 (.mov - 260MB)
• Smart Outdoor Interviews 2 (.mov - 408MB)
• Smart Outdoor Interviews 3 (.mov - 352MB)
• Smart Outdoor Interviews 4 (.mov - 335MB)
• Smart Outdoor Webinar Presentation (pdf)

Trail Competencies

• Project Planning and Design
• • Interpretation

• Program Administration
• • Funding/Grants

Relevant Trail Types

General. All trail types are relevant.