This webinar will dive into some fundamentals and exercises to draw out foundational why's for your own organization to help create a brand your audience wants to support and champion.
Webinar Outline
Branding is more than just a catchy slogan or a cool logo. True, those elements are a part of your brand, but that's just the surface level stuff. Your brand is something that goes WAY deeper— it's something that people FEEL about you...whether that's positive or negative. In this webinar, we'll dive into some fundamentals and exercises our company uses to draw out foundational why's to help create a brand your audience wants to support and champion.
Learning Objectives:
- You'll learn about the Why, How, and What pyramid and discuss how to define each one of those brand categories.
- You'll learn about the importance of brand differentiation in today's competitive, global marketplace.
- You'll learn about branding psychology - what decisions we as consumers make rationally vs. through feeling and how to use that information to better communicate with your audience.
Location
This is a virtual training. See the event website for more details.
Trail Competencies
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Relevant Trail Types
General. All trail types are relevant.
Upcoming Event
Training Dates
| Starts | September 18, 2025 10:00 AM |
|---|---|
| Ends | September 18 11:00 AM |
This event takes place in Pacific Daylight Time.
12:00 PM Central Daylight Time
11:00 AM Mountain Daylight Time
10:00 AM Mountain Standard Time
10:00 AM Pacific Daylight Time
09:00 AM Alaska Daylight Time
08:00 AM Hawaii-Aleutian Daylight Time
07:00 AM Hawaii Standard Time
Registration
Contact Details
Learning Credits and CEUs
Learning credits will be available to attendees and are included in the registration fee. The length of the session will determine the number of hours/credits given. In order to obtain credits, attendees must fill out an evaluation survey for each session they attend, as well as complete a learning credit tracking form noting each session they are requesting credits for (or a quiz if virtual). This form (and complete instructions) will be available online as well at registration. Email the conference host or [email protected] with any questions.
American Trails is a certified provider and can offer the following learning credits and continuing education opportunities: AICP CM, LA CES (most HSW approved), NRPA CEU Equivalency Petition, and CEU/PDH Equivalency Petition for other accepting organizations.
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