American Trails

Social Media: Better Engagement, Less Effort

Recorded Training

Webinar Program Administration

This webinar will share social media efficiency tools that your team can start using to speed up your workflow, demonstrate their "Trial by Death" social media process, and share real world examples of great brand-first content creation that will help you start generating great (and easy) ideas.

Webinar Outline

We all know social media is important to telling our brand story, but too many of us put it on the back burner because of the creative energy it takes to develop ideas and the time it takes to implement them. The speakers who have a growing emphasis on clientele in the outdoor industry will share social media efficiency tools that your team can start using to speed up your workflow, demonstrate our "Trial by Death" social media process, and share real world examples of great brand-first content creation that will help you start generating great (and easy) ideas.

Learning Objectives:

Learn about available social media tools to gain efficiency.
Observe our team's content creation deployment process and how we put it into practice.
Brainstorm thought starters to help you generate better ideas.

Trail Competencies

Program Administration
• Education and Public Outreach

Relevant Trail Types

General. All trail types are relevant.

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Learning Credits and CEUs

Learning credits will be available to attendees and are included in the registration fee. The length of the session will determine the number of hours/credits given. In order to obtain credits, attendees must fill out an evaluation survey for each session they attend, as well as complete a learning credit tracking form noting each session they are requesting credits for (or a quiz if virtual). This form (and complete instructions) will be available online as well at registration. Email the conference host or [email protected] with any questions.

American Trails is a certified provider and can offer the following learning credits and continuing education opportunities: AICP CM, LA CES (most HSW approved), NRPA CEU Equivalency Petition, and CEU/PDH Equivalency Petition for other accepting organizations.

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