The Harbinger Consultancy

Do-It-Yourself Trail User Research You Can Start Right Away

Virtual Training

Multi-day Course Program Administration

In this course, you will learn how to pull together—and pull off—a meaningful trail study that you can afford.

You’ll emerge with a plan for a trail study that you can implement right away, whether you have money or not, using targeted volunteer effort, free or low-cost tools, and an approach focused on what you most want or need to learn. You will also learn how to analyze your results, present findings, and use your study to catalyze action.

Use the special discount code "TrailSkills" to save 15% on registration.

Four 1-hour video conference sessions
THURSDAYS OCT. 24-NOV. 14, 2024 • 9-10 PT/12-1 ET

In this course, you will learn how to pull together—and pull off—a meaningful trail study that you can afford.

Here’s what we’ll cover:

1. Strategically Planning Your Research

Develop a research plan with clear objectives aligned with the end goals.

Identify target audiences and determine when, where, and how to effectively reach them.

Understand basic research tasks and tools while realistically assessing available resources.

2. Data Collection Techniques

Learn practical techniques for estimating the number of trail users, including the use of trail counters.

Gain proficiency in creating and conducting trail user and visitor surveys through templates and how-tos.

Explore strategies for engaging the business community in data collection and gathering insights about community perceptions.

3. Basics of Data Analysis and Presentation

Acquire skills in assembling and analyzing data efficiently without overwhelming resources.

Understand simple formulas for estimating the economic impact of the trail.

Learn how to present findings clearly, accurately, and persuasively.

4. Using Your Findings

Develop strategies for moving from research findings to actionable steps.

Understand how to leverage study results to make a meaningful difference for the trail and the community.

IS THERE HOMEWORK?
There is no specific requirement for work outside of the sessions. You can choose to take in the information to apply to developing a study or gathering information about trail users when you’re ready. If you follow along with the course, you will have a plan outlined after the last session. By investing more time between sessions, you can use the three weeks of the course to develop a detailed research plan that’s ready to implement right away.

WHO IS THIS FOR?
Recreation and open space program managers • Trail advocates and friends groups • Heritage site managers • Chambers of Commerce & business alliances • Community & economic development staff • Tourism promoters • Place-based & conservation organizations • Extension & community development professionals • Scouts • High school and college students • Downtown & Main Street groups • Business owners & other community leaders

COURSE INSTRUCTOR
Michele Archie, Principal, The Harbinger Consultancy

Michele Archie, Harbinger principal and lead for collaborative regional economic analyses, economic impact projections, visitor and resident surveys, outdoor recreation assessments, and peer area reviews. Michele has led more than three dozen such studies for national and state parks, World Heritage Sites, trails and other recreational and protected areas across the United States, and has consulted with organizations seeking to conduct their own studies. See Michele's LinkedIn profile.

SESSION DATES AND TIMES
Four live, 1 hour video conference sessions

Thursdays Oct. 24-Nov. 14, 2024 • 9-10 PT/12-1 ET

MORE DETAILS
Sessions available for replay in case you need to miss a session or want to review.

$325 regular course fee • $270 early registration through May 31, 2024

Group rate for multiple participants from the same organization or community: $270/person ($230 early registration)

Register for both DIY Trail User Research and Tell the Economic Story of Your Trails and Conserved Lands Without Hiring an Economist for an additional discount — $765 for both courses/$625 early registration or $625 group rate/$545 early registration

Learn more, including a session-by-session overview, at the training website linked here.

Location

This is a virtual training. See the event website for more details.

Trail Competencies

  • • Communications
  • • Education and Public Outreach
  • • Visitor Use Management
  • • Partnership and Collaboration

Upcoming Event

Training Dates

Starts October 24, 2024
09:00 AM
Ends November 14
10:00 AM

This event takes place in Pacific Daylight Time.

See more time zones >

12:00 PM Eastern Daylight Time
11:00 AM Central Daylight Time
10:00 AM Mountain Daylight Time
09:00 AM Mountain Standard Time
09:00 AM Pacific Daylight Time
08:00 AM Alaska Daylight Time
07:00 AM Hawaii-Aleutian Daylight Time
06:00 AM Hawaii Standard Time

Learning Credits and CEUs

CEUs logo

Learning credits will be available to attendees and are included in the registration fee. The length of the session will determine the number of hours/credits given. In order to obtain credits, attendees must fill out an evaluation survey for each session they attend, as well as complete a learning credit tracking form noting each session they are requesting credits for (or a quiz if virtual). This form (and complete instructions) will be available online as well at registration. Email the conference host or [email protected] with any questions.

American Trails is a certified provider and can offer the following learning credits and continuing education opportunities: AICP CM, LA CES (most HSW approved), NRPA CEU Equivalency Petition, and CEU/PDH Equivalency Petition for other accepting organizations.

Learn more

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