Designing Events that Engage Your Community

American Trails

Designing Events that Engage Your Community

Virtual Training

Webinar Program Administration

Join Rails to Trails Conservancy to explore the ins and outs of planning events that engage, inspire and activate your community.

Webinar Outline

Designing events and other types of programming that invite people to visit and spend more time on trails can have a big impact! At Rails to Trails Conservancy, we’re seeing in real time how activities like fun runs, birding walks, guided rides, and volunteer cleanups are transforming trails, building a spirit of welcome and new community participation. That’s because when we get out on the trail, we experience firsthand the joy and impact of this infrastructure—how it shapes our quality of life, powers economic opportunity, and creates a new sense of community pride. When we’re invited to participate on the trail, we learn that it is vital to the wellbeing of the places where we live and play, providing critical transportation access and environmental benefits. 

Join Rails to Trails Conservancy to explore the ins and outs of planning events that engage, inspire and activate your community. Brandi Horton, RTC’s vice president of communications, and Suzanne Matyas, RTC’s social media and engagement strategist, will lead the conversation through the lens of Celebrate Trails Day, RTC’s annual springtime celebration of America’s trails hosted on the fourth Saturday of April, and discuss how aligning your events programming with these types of national celebrations and larger movements can help amplify their impact for trails, growing public appreciation and support for this infrastructure at the local, state and federal levels. 

Learn more about Celebrate Trails Day at RailsToTrails.org/CelebrateTrails.

Learning Objectives:

  • Attendees will learn about the benefits of on-trail programming and the value of awareness initiatives, such as Celebrate Trails Day. 
  • Attendees will learn tips for participating in national observances and planning on-trail programming. 
  • Attendees will learn ways to get involved in Celebrate Trails Day and partnership opportunities.

Location

This is a virtual training. See the event website for more details.

Trail Competencies

  • • Communications
  • • Education and Public Outreach
  • • Partnership and Collaboration

Relevant Trail Types

    General. All trail types are relevant.

Upcoming Event

Training Dates

Starts January 23, 2025
10:00 AM
Ends January 23
11:00 AM

This event takes place in Pacific Daylight Time.

See more time zones >

01:00 PM Eastern Daylight Time
12:00 PM Central Daylight Time
11:00 AM Mountain Daylight Time
11:00 AM Mountain Standard Time
10:00 AM Pacific Daylight Time
09:00 AM Alaska Daylight Time
08:00 AM Hawaii-Aleutian Daylight Time
08:00 AM Hawaii Standard Time

Registration

Contact Details

Learning Credits and CEUs

CEUs logo

Learning credits will be available to attendees and are included in the registration fee. The length of the session will determine the number of hours/credits given. In order to obtain credits, attendees must fill out an evaluation survey for each session they attend, as well as complete a learning credit tracking form noting each session they are requesting credits for (or a quiz if virtual). This form (and complete instructions) will be available online as well at registration. Email the conference host or [email protected] with any questions.

American Trails is a certified provider and can offer the following learning credits and continuing education opportunities: AICP CM, LA CES (most HSW approved), NRPA CEU Equivalency Petition, and CEU/PDH Equivalency Petition for other accepting organizations.

Learn more

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