Volunteers for Outdoor Colorado (VOC)

Community Outreach

Marketing and Communications Module

Trail Core Competencies
  • • Stakeholder Engagement
  • • Justice, Equity, Diversity, and Inclusion (JEDI) Principles
Summary

There are many opportunities to get the word out to your community about your programs and projects – and many ways to ensure you are sharing valuable information and stories about where your programs and projects are taking place, what the volunteer experience is, and why this work matters. This guide provides community outreach ideas and suggestions to help you start or expand your community outreach initiatives, with a focus on online/digital outreach and face-to-face events.

Overview

3-Pronged Approach for Developing an Outreach Strategy:

  • Situation Analysis: Examine what your goals and strategies are, and what communications materials and channels you have versus what needs to be developed.
  • Community Outreach Plan: Create an agreed-upon way forward, describing in detail the strategies and tactics your community outreach team will use (taking into account what you discovered during the situation analysis). A plan will ensure everyone involved is on the same page.
  • Roadmap: Create a chart or calendar to make sure everyone on your outreach team is in agreement about what is going to happen and how it will get done. It should include key milestones, dates, tasks, and owners as well as room for opportunities that present themselves later.

Trail Types Covered

    General. All trail types are relevant.


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