Learn about the strategies and tools the Appalachian Trail Conservancy developed to enhance volunteer recruitment and engage more new volunteers.
Webinar Outline
The Appalachian Trail Conservancy analyzed trends and obstacles in volunteerism and crafted a multi-pronged approach to address opportunities to make volunteering open to all and easy to do. Learn about the strategies and tools the Conservancy developed to enhance volunteer recruitment and engage more new volunteers.
Learning Objectives:
- Understand the value of a Volunteer Engagement Plan
- Explain the benefits of value proposition, audience segmentation, selection of communication channels and communication needs.
- Incorporate training of new volunteers and existing volunteers into opportunities for recruitment and retention.
Trail Competencies
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Relevant Trail Types
General. All trail types are relevant.
Learning Credits and CEUs
Learning credits will be available to attendees and are included in the registration fee. The length of the session will determine the number of hours/credits given. In order to obtain credits, attendees must fill out an evaluation survey for each session they attend, as well as complete a learning credit tracking form noting each session they are requesting credits for (or a quiz if virtual). This form (and complete instructions) will be available online as well at registration. Email the conference host or [email protected] with any questions.
American Trails is a certified provider and can offer the following learning credits and continuing education opportunities: AICP CM, LA CES (most HSW approved), NRPA CEU Equivalency Petition, and CEU/PDH Equivalency Petition for other accepting organizations.
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