Data on outdoor “is painting a picture of a consumer base in transition,” according to Kelly Ann Davis, head of research for the Outdoor Industry Association and Outdoor Foundation.
Join Kelly and Brad Garmon, Senior Strategic Advisor & Executive Director of the Michigan Outdoor Recreation Industry Office, to talk about the changing demographics in the outdoor space, including the changing face of “core outdoor” enthusiasts, the rise of the “casual” consumer, and opportunities to connect more people to outdoor careers and create experiences that offer mental and physical health to a broader cross section of the recreating public.
Location
This is a virtual training. See the event website for more details.
Trail Competencies
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Relevant Trail Types
General. All trail types are relevant.
Upcoming Event
Training Dates
Starts | June 12, 2025 01:00 PM |
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Ends | June 12 02:00 PM |
This event takes place in Eastern Daylight Time.
12:00 PM Central Daylight Time
11:00 AM Mountain Daylight Time
10:00 AM Mountain Standard Time
10:00 AM Pacific Daylight Time
09:00 AM Alaska Daylight Time
08:00 AM Hawaii-Aleutian Daylight Time
07:00 AM Hawaii Standard Time
Registration
Contact Details
Learning Credits and CEUs

Learning credits will be available to attendees and are included in the registration fee. The length of the session will determine the number of hours/credits given. In order to obtain credits, attendees must fill out an evaluation survey for each session they attend, as well as complete a learning credit tracking form noting each session they are requesting credits for (or a quiz if virtual). This form (and complete instructions) will be available online as well at registration. Email the conference host or [email protected] with any questions.
American Trails is a certified provider and can offer the following learning credits and continuing education opportunities: AICP CM, LA CES (most HSW approved), NRPA CEU Equivalency Petition, and CEU/PDH Equivalency Petition for other accepting organizations.
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