Volunteers for Outdoor Colorado (VOC)

Storytelling - Marketing & Communications

Summary

Storytelling is a powerful tool for talking about your programs and projects in ways that motivate and inspire your audiences – while also communicating valuable information about where your work takes place, what the volunteer experience is like, and why this work matters. This guide offers a variety of materials, tips and techniques for helping you launch or expand your organization’s storytelling efforts.

Overview

Storytelling is a powerful tool for talking about your programs and projects in ways that motivate and inspire your audiences – while also communicating valuable information about where your work takes place, what the volunteer experience is like, and why this work matters. This toolkit offers a variety of materials, tips and techniques for helping you launch or expand your organization’s storytelling efforts.

This toolkit will be valuable for staff members responsible for communications – including marketing, public relations or development. If your organization does not have a role dedicated to these functions, a staff member who has excellent writing skills, information-gathering skills, and a flair for talking with other people about their experiences will find a variety of useful tips and advice for storytelling.

Trail Types Covered

General. All trail types are relevant.