Jerrica Archibald is the Communications Manager for Tread Lightly!, a national nonprofit dedicated to minimizing recreation impacts through education and stewardship, with a niche in addressing motorized recreation issues. She is a Utah native with a bachelor's degree in Communication/Journalism. Since 2011, Jerrica has focused on communication strategies and campaigns to address longstanding and emerging recreation issues through multiple social media platforms, e-newsletters and media engagement. In her spare time, she enjoys hiking, camping and exploring Utah's great outdoors.